team somerset | Sponsors & Vendors

copy about how these benefits are provided to the club members.


Title Sponsor

"So, when do you guys open your own shop?"
It was amazing how many times over the final few months of Efinger Sporting Goods some member of the Cianfrone family was asked the question. I guess that is what happens when a part of that family has been one of the constant faces in the Central Jersey bicycle community for over 35 years, but it was still surprising every time. But it was also a message.
Clearly over the years Marc had done something right. So, at the end of the day it felt like the right thing to do. And so, Pops Bike Shop was born.
It wasn’t an easy road. The official career started way back in the 1980s down on Hamilton Street when a great guy named Sam Gilbert gave him his first shot. After a while of being mentored by Sam, it was time for a different test. That led to a stint as a sale rep at Diamondback where he traveled all around the tri state area helping shops thrive. Eventually with his family growing older and larger, Marc needed something closer to home, which meant a long period at Wheel Life Cycles in Belle Mead, Somerville and Skillman. From there he returned to his roots in Bound Brook at Efinger Sporting Goods for 12 great years before Pops became a reality.
But it all really started back in his driveway at home. With Pops. Those moments that Marc spent with his dad were the ones that stuck with him and made him want to work with bikes as a way to make a living. And over 40 years later, every day is just as exciting as the first. Except now it means a bit more. This isn’t for anyone else anymore.
This is a Cianfrone thing.
So, come on down and check us out because we promise to be the same people we always have been. Because Pops raised Marc that way. And Marc raised his kids that way. The location may have changed but the reasoning hasn’t.
Bikes are supposed to be fun. And customers are supposed to be treated like friends. It is what makes this all great.
Well, that and the chance to make our fathers proud.
Website, facebook_media, google_map_link, Marc@PopsBikeShop.com

Club + Event Sponsor

Enjoy the beautiful New Jersey coast, just with a little more fun. Founded in 1969 by the Morey family, our piers have continued to grow, reaching even greater heights. Each of our three amusement piers has activities and rides for all ages!
Website, facebook_media, google_map_link, email.

Training Sponsor

ProPower Endurance Sports Coaching is led by USAC Certified Coach Larry Towner, a New Jersey based elite masters road, MTB and cyclocross racer. Our mission is to provide professional cycling coaching to riders of all levels. Designed to make the best use of your limited time, our programs are 100% custom tailored to the individual.
Website, facebook_media, google_map_link, email.

Club + Event Sponsor

Thirty years ago, we started with a vision to revolutionize sports nutrition. Paying close attention to what athletes needed to perform at their best, we created high-quality products that replenished muscles and revived the spirit at every turn. No matter the feat, you were always ready to power on and cross the finish line. Today, we’ve upped our game to provide all athletes with great taste and the proper nutrition needed through every stage of training.
We are leaders of the market we helped create, because at PowerBar, we know athletes. We know the thrill that comes from the play-offs and the rush you get when you conquer a challenge. From the never-ending days to the unbelievable comebacks, from the pre-game warm-ups to the post-game high-fives, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small.
Coupled with our premium protein and endurance nutrition products that help you sustain in all conditions, our bars make for the perfect snack, whether you’re in-between games or off the field. And our innovations don’t stop there. We’re passionate about providing today’s athletes with everything they need to prosper and achieve new goals, so that no matter the sport, you always feel exhilarated to take it on.
Website, facebook_media, google_map_link, email.

Supporting Vendors

Sunglasses + Helmets Supplier

In 1985 Rudy Barbazza created Rudy Project in Treviso Italy with a firm conviction to improve the performance of athletes all over the world.
A love of progress, a passion for style and a keen eye for quality all contributed to give life to his Vision: the world's most technologically advanced sports eyewear.
Rudy Project works in cooperation with athletes from all fields, listening to what they want and what they need.
Rudy Project never stops researching to find the most advanced materials to develop products that elevate your performance.
Technically Cool: the two words that best sum up this Vision; the two words that best express the DNA of each and every design carrying the name Rudy Project.
Website, facebook_media, google_map_link, email.

Fine Jewelry

A qualified jeweler is an indispensable asset to every community. Flemington area residents turn to Saunders Jewelry for a multitude of expert jewelry services. Our experience, integrity and honesty have gained the confidence of every customer we have served. We would like to thank all of our customers for their patronage and loyalty over the years. We are now in our 50th year of business, and we couldn't have done it without you! We are also looking forward to serving you in the future. So when you are considering a jewelry purchase, no matter what your budget, we will help you find the perfect fit. You will be delighted with the new gift ideas we offer. Ed and Nancy Saunders.
Website, facebook_media, google_map_link, email.

Cycle Vendor

Van Dessel Cycles was founded in 1999 after I had decided to hang up my racing gear to focus on my creative side.
Our first collection of bikes were functionally unique urban commuting bikes however, after some success with the commuting collection my drawing board was filled with leading edge, high performance designs spanning many performance-oriented categories. I guess the boy can stop racing but you can’t take the racing out of the boy.
From road bikes to cyclocross bikes. Time trial bikes to mountain bikes. I was fully immersed exercising ideas and concepts in an effort to push the envelope in contemporary design and material’s application.
As a cycling competitor I had to have the utmost confidence in my equipment. I was very fortunate to have had a lot of good equipment through my racing years however, things can always be tuned for a better or preferred result. A larger diameter tube, a millimeter here, five millimeters there, what ever it takes to refine the ride quality.
"Ride Inspired" is our tag line. We approach every bicycle design with the same discriminating criteria to ensure every Van Dessel embodies the ride character that will inspire confidence to experience countless adventures. Whether it’s your first race, or hitting up the café, our goal is to ensure your equipment offers performance that fosters that “great ride” experience.
Website, facebook_media, google_map_link, email.

Jerseys + Kit Supplier

Pactimo is a Colorado company known for quality, reliability and unsurpassed customer service. Since 2003, we’ve shipped 2 million+ garments to Olympians, national champions, teams, clubs and individual cyclists around the globe. We hope you feel the inspiration of Colorado and our passion for cycling in everything we do.
Website, facebook_media, google_map_link, email.